Monday, 10 November 2014

What's Hot in Digital? Here's Our Weekly News Round-Up

We’re back! After a bit of an absence, the Traffic Optimiser weekly round-up has once again reared its ugly head to bring you the latest news from the world of digital. Enjoy!

Matt Cutts extends leave:

Earlier this year, Matt Cutts – the head of Google’s web spam team – stunned the SEO and digital marketing worlds when he announced that he would be taking a leave of absence. He initially stated that he would be away from company responsibilities from July through October. However, on the 1st of November, Cutts announced in an update on his original blog post from July that his leave would now be extending into 2015. Questions are now being raised as to whether or not Cutts actually intends to return to his post, or Google, at all.

Disney dominates Halloween keyword ad spend:

A recent study by AdGooroo revealed that 31 per cent of all paid search ad spend by online retailers for the Halloween keyword group was for a Disney-related search term. The study analysed data for 1,128 costume keywords, which included product listing ads and text ads for the months of August and September. Of the total $2.9million spent on ads by retailers over that period of time, Disney-branded keywords accounted for $720,000, with an additional $168,000 being spent on keywords related to Marvel and Star Wars (brands also owned by Disney).

Duane Forrester loses job at Microsoft:

Duane Forrester, the senior product manager in charge of webmaster outreach for Bing, has recently lost his job in the wake of the recently announced layoffs at Microsoft. Forrester made the news public on his blog on the 30th of October. Commentators have said that Forrester effectively stepped-up to become the “Matt Cutts” of Bing, and easily held his own when defending Bing and poking at Google in the public arena. Microsoft has so far not issued any comment as to who will replace Forrester, who was one of 3000 people affected by the job cuts.

Web Summit 2014:

Over the past few days, more than 20,000 people have flocked to Dublin for the Web Summit 2014. The event, which had a mere 400 attendees in its first year, has after 5 years now become the largest tech conference of its kind in Europe. This year, organizers will be hosting over 500 speakers and showcasing the world’s most exciting start-ups in the tech world, as well as having leading investors and innovators present. There will also be a strong celebrity presence, with the likes of Bono, Tony Hawk, and Eva Longoria all tipped to give presentations. The three day event kicked off on the 4th of November.

Penguin 3.0 update is still being released:

On the 17th of October, Google released a worldwide refresh/update of the Penguin algorithm. This update has now come to be known as Penguin 3.0. On the 3rd of November, Google’s John Mueller confirmed in a video hangout posted on Google+ that the Penguin roll-out is still happening. He said that as far as he knew, “the whole data is still rolling out slowly”. You can watch the full video hangout here.

Author: Simon Davis.

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