The Brighton SEO conference is one of the most important events in any content marketer’s diary. Obviously, we couldn't miss out on it so the TO team was there for a day of taking notes, sharing ideas, learning and fun! Here’s our view on the Top 5 presentations of the day, and the key lessons from each.
Aleyda Solis @aleyda
Content is the fuel of SEO and doesn't need always to be created – it can be gathered and shared as long as it valuable to your audience. Content curation is all about finding, grouping, organising and sharing.
Kirsty Hulse @kirsty_hulseUnderstanding your audience is the best way to earn links through content. The four steps of the process are: identify your audience and know what they like; understand who their influencers are; provide good quality content, and boost it through paid promotion.
Jon Earnshaw @jonearnshaw
Showing the impact that cannibalisation can have on the visibility of content, Jon Earnshaw highlighted that a week is a long period of time when it comes to monitoring your content. He suggested that it should be done daily, as well as checking for internal cannibalisation and let Google know which page to return.
Laura Crimmons @lauracrimmons
SEO should work together with PR and Marketing to optimise content and attract more readers to your content, increasing brand awareness. SEO needs to show that it can add value to PR & Marketing.
Ian Miller @millerian
With most websites using Google Analytics, Google owns the majority of data that is on the internet. Google is trying to understand data instead of just indexing it. In the future, context will be more important than content, and the priority will be to know more about the users and then provide them suitable content.
Written by Nathalia Braga.