Tuesday, 18 November 2014

What's Hot in Digital This Week? Here's Our News Round-Up

Once again, it is time for the weekly Traffic Optimiser news-round up! Read on for some of the latest updates from the digital world.

Monday, 10 November 2014

What's Hot in Digital? Here's Our Weekly News Round-Up

We’re back! After a bit of an absence, the Traffic Optimiser weekly round-up has once again reared its ugly head to bring you the latest news from the world of digital. Enjoy!

Tuesday, 28 October 2014

Snapchat causes a stir with their frightening new ad – could your business be next?

Snapchat gave their users a fright earlier this week with their first ever in-app advertisement: a 20-second trailer from the upcoming horror film Ouija; making Universal Pictures the first company to have an advertisement on the app.

Friday, 3 October 2014

WeChat: The New Way to Connect

What is WeChat?

Official Definition:

WeChat, developed by Tencent, is one of China’s most popular mobile text and voice messaging services. After being released in January 2011, WeChat quickly made its mark on the world of mobile internet, becoming one of the main rivals for China’s most prominent social media platform - Sina Weibo.

Wednesday, 24 September 2014

PR and SEO: The dilemma of the digital Romeo and Juliet

PR and SEO

One crucial learning from this year’s BrightonSEO in September, was that PR and SEO should be integrated in the content marketing strategy in order to achieve the best results. Why is it so difficult then to make both parties work together?

Tuesday, 16 September 2014

Brighton SEO 2014: What you need to know

The Brighton SEO conference is one of the most important events in any content marketer’s diary. Obviously, we couldn't miss out on it so the TO team was there for a day of taking notes, sharing ideas, learning and fun! Here’s our view on the Top 5 presentations of the day, and the key lessons from each.

Aleyda Solis @aleyda
Content is the fuel of SEO and doesn't need always to be created – it can be gathered and shared as long as it valuable to your audience. Content curation is all about finding, grouping, organising and sharing.

Kirsty Hulse @kirsty_hulse
Understanding your audience is the best way to earn links through content. The four steps of the process are: identify your audience and know what they like; understand who their influencers are; provide good quality content, and boost it through paid promotion.

Jon Earnshaw @jonearnshaw
Showing the impact that cannibalisation can have on the visibility of content, Jon Earnshaw highlighted that a week is a long period of time when it comes to monitoring your content. He suggested that it should be done daily, as well as checking for internal cannibalisation and let Google know which page to return.

Laura Crimmons  @lauracrimmons
SEO should work together with PR and Marketing to optimise content and attract more readers to your content, increasing brand awareness. SEO needs to show that it can add value to PR & Marketing.

Ian Miller @millerian
With most websites using Google Analytics, Google owns the majority of data that is on the internet. Google is trying to understand data instead of just indexing it. In the future, context will be more important than content, and the priority will be to know more about the users and then provide them suitable content.

Written by Nathalia Braga.

Thursday, 28 August 2014

Apps, App Stores and the Amazon Fire Phone

Amazon released the Fire Phone earlier this summer. It’s a premium smartphone with 3D-type projection capabilities and a number of poorly received features.

Amazon Fire Phone runs a forked version of Android; meaning none of Google’s apps are pre-loaded, and none of the apps are available in Google Play Store.

“Loads of Apps” is the “Killer App” for Consumers

  Source: Amazon, GP Store, iOS, WP

The graph above shows the different number of apps in each app store. Amazon trail miles behind Apple, Google Play and even a bit behind Microsoft (more on MS’ App Stores in a future post!).

The lack of apps in the Amazon App Store is a negative factor for their consumers. If we analyse the 1 star reviews of the Fire Phone on Amazon.com, you can see that the number 1 reason for a negative experience is the lack of apps available to the consumer.

Although Amazon tripled their number of apps in the App Store in a year – which is much greater growth than the iOS App Store ever had – they still have a long way to go to compete with GOOG or APPL.

So Why the Expensive Phone?

News came out this week that there are currently only ~35,000 Fire Phones in use, which is a pretty awful number. Most people are scoffing at Amazon’s mobile travails, the exact same media commentators who chuckled at Google’s Nexus’ lack of sales. What are Amazon up to?

Fire-Phone Stalking-Horse

I think Amazon have released a super-premium 3D SUPERPHONE for two main reasons: 1) get more info on their consumers and how they use phones; 2) get a flag-ship that encourages simple Android to Amazon ports of apps

1) More Info: Without hiring parts of the Android and iOS teams, Amazon are on the back-foot when it comes to understanding the mobile market, how customers use smartphones, and all the data points you get from being an OEM. Jeff Bezos says they’re in it for the long-term. It’s actually less risky to release a niche phone that won’t disappoint too many people, rather than go big and launch a cheap, for everyone phone that has no apps and no clue as to how their customers will use it. It was different with Kindle. Kindle was a brand new product that created a brand-new market (the iPhone of the ebook world); the smartphone world is 7 years’ old so that boldness can’t be risked. Amazon need greater intel on the market before they can start selling mass number of phones to the middle and lower end of the market.

2) Android app to Amazon app: Amazon has a very quick way to increase the number of apps too: it’s built on Android. So their developer guide to port Android to Amazon is pretty straightforward, and goes someway to explain why they have seen such rapid growth in a short period of time.

Amazon = Premium

Amazon’s natural fit is with people seeking a bargain, and always will be even if it’s only the perception of value. As I’ve argued, Amazon know they need a critical mass of ~1m apps in the app store. So, I think the most recent scoffing at their lack of traction and poorly received phone are misjudged. Not only are Amazon very quickly increasing the number of apps they have on their app store; they also have an in-built, quick-to-market, app creation tool which means developers can be tempted to port to a new app store and simply increase their coverage. It should also be noted that next year you can expect to see a few more lower-end phones announced once the app store size is closer to 750k.

Written by Hugh McCallion

Friday, 8 August 2014

What's Hot in Digital This Week? Here's Our Weekly News Round-Up

As always, here at Traffic Optimiser we're hot on the tails of the most important news in digital, social and SEO. Once again, we've rounded up a fine-tuned selection of all the most important news bites

Locally, in the USA…

The new Google Local Search Algorithm has recently been released, allowing users to receive more accurate and relevant local searches. This algorithm works more closely with Google Hummingbird, meaning a huge amount of data is being used to produce these more accurate results, giving high ranking sites (such as TripAdvisor and Yelp) a bit of a leg up in terms of results.

Printing Meals

The US army is currently working on a 3D print that will be able to print enough nourishing food for all soldiers on the front line. Food has already started to be printed in the 3D printing business, mostly in the form of sugary treats and acutely precise edible decoration, but this could mean a whole new ball game. If successful, this endeavour could save huge amounts of money importing food into war zones.

Check Before You Post

Sackings and warnings due to misconduct on social media are becoming more and more prominent in the UK. Though there are already laws in place around the misuse of social media but also around everybody’s right to post freely, there are an increasing number of demands for new laws to be created after a number of incidents of people getting fired in Wales over inappropriate content

Optimise Your News

Google gives site owners more control over how their content shows up in Google News with their new tool, Publisher Centre. After authorising ownership of their site, users can make changes to Google’s record of their news site, meaning Google News will be kept up to date on the changes made to various news sites. This tool is a great addition for publishers, who previously would have to hassle the Google News team to make changes. Though it’s only currently available in the USA, Google hopes to introduce it elsewhere soon.

“Right to be Forgotten” vs “Censorship

After receiving news that Google has already been asked to remove five links to Wikipedia, it appears that Wikipedia are fighting back, claiming that history is a human right and that censorship of that history is one of the worst things that can be done. They’ve posted online the notices of the five link removals and promise to continue fighting back against the “right to be forgotten” laws.

Friday, 1 August 2014

How to Succesfully Market on Weibo Part 2: Paid Features

by Owain Lloyd-Williams

So, following on from my previous post where I jumped in and tackled some of key points to embark on a successful marketing campaign for Weibo from a content perspective, here’s the promised sequel which looks at its paid features.

Tuesday, 22 July 2014

What's Hot in Digital? Here's Our Weekly News Round-Up

by Elizabeth Finney

Hello ladies and gents, welcome to Traffic Optimiser’s weekly round up, where we delve into all the latest happenings in the world of digital. Why Have Diamonds When You Can Have…
There have been strong rumours circulating the new iPhone 6 and the potential for a sapphire glass display rather than Gorilla glass. It’s harder and more durable than the screens of the iPhone 5, though it is said that the Arizona-based supplier may not be able to produce enough displays to meet demand on initial release. The iPhone 6 is going to be marketed in two sizes, the larger of the two potentially not being released until 2015, so the smaller screen would gain sapphire screen priority. Matt Cutts on Leave
It’s common knowledge by now that Google's head of spam Matt Cutts is taking a leave of absence. However he was recently spotted as a passenger in a Google self-driving car. The spam bossman wrote on Twitter: "I've been in one of the highway-cruising models. I haven't gotten to try the 25 mph variety yet." Exciting stuff. “Sadvertising”
Social media advertising has seen a boom in the past few months, using emotive and potentially viral content as their advertising bait. Once upon a time we could expect an onslaught of amusing clips, but now it seems that advertisers want social media consumers to get some serious “feels”. Away with the blatant sales pitch, in with the tear-jerking stories “combating” issues people have decided to care about. Google Faces
Developers can now design their own watch faces for Android wearable tech, as announced by Google this week. Android Wear, Google’s own version of its Android operating system for smart watches, was launched last month, allowing users to deal with calls, notifications and texts from their wrist using voice commands. The reasoning behind the allowance for a variety of styles is the fact that variety is exactly what has allowed Android to thrive. Smart Contact Lenses
Google has struck up an agreement with the Swiss drug maker Novartis to create a range of "smart" contact lenses. These will help diabetics and those with similar ailments track their blood glucose levels in tear fluid, sending data wirelessly to their mobile device, as well as restoring the eye’s ability to focus. A slightly less invasive method than pricking one’s finger up to ten times a day. Hacker Competition
Security consultancy firm Independent Security Evaluators and advocacy group Electronic Frontier Foundation have created a competition that requires hackers and researchers to demonstrate vulnerabilities in popular wireless routers. The prizes have not been announced, but the hope is that this competition will shine a light on off the shelf router vulnerabilities.

Image credit: carterse

Wednesday, 16 July 2014

How to Successfully Market on Weibo Part 1: Content

As I outlined in some of my previous posts, taking on digital strategies for the Chinese market requires an alternative approach that many modern-day digital marketers may not be all too familiar with. Not only do you have to consider differences in SEO and content challenges involving cultural and linguistic relevance that is censor-friendly, but there also comes a sometimes staggering array of different tools, features and platforms that you have to get your head around.

Thursday, 10 July 2014

What's Hot in Digital? Here's Our Weekly News Round-Up

by Elizabeth Finney

It may well nearly be the weekend but as ever, the undulating world of SEO, marketing and social media continues to move on unhindered. As always, we’re hot on the tails of the all the latest updates, announcements and trends, so here’s our pick of the bunch in the form of a selected round up of some of last week’s highlights in the world of digital.

Friday, 4 July 2014

The Top 5 Must-Follow World Cup Accounts on Twitter

As the social media revolution continues to push on in full swing, one particularly outstanding aspect of its simultaneous evolution has been some of the wonderful things we’ve seen on Twitter. Over the years, Twitter has developed into a seemingly endless palette of potential in regard to content marketing and PR activity for a number of brands and causes.

Monday, 30 June 2014

Multilingual Marketing: Challenges with Translation in Digital & SEO

by Owain Lloyd-Williams

At Traffic Optimiser, we pride ourselves on our multilingual, multicultural digital marketing strategies that enable us to offer that little bit more to clients wishing to engage in activity across different markets.

Friday, 20 June 2014

Content Marketing in China: Taking Care with Censorship

by Owain Lloyd-Williams

When considering content marketing for China, there comes an added dilemma that every writer, content marketer, journalist and just about everybody under the media umbrella needs to remember – censorship.

Tuesday, 10 June 2014

How to Manipulate Google SERPs Like a Pro

Many of us in world of SEO are more than familiar with the variety of codes available for obtaining targeted results in Google SERPs. However, when it comes to fishing out what you want from the far-reaching ocean that is Google, it may be worth opting to use the URL bar as opposed to the Google search bar.

Friday, 6 June 2014

Panda 4.0: What Does It Mean for SEO and Content Marketing?

by Owain Lloyd-Williams

Another month, another Google algorithm update. May saw Google unleash the much-talked-about Panda 4.0 update, with its release coming in the most nonchalant way possible in the form of a casual tweet from Matt CuttsSo what does this mean for the world of SEO and content marketing? 

Friday, 30 May 2014

The Written Content Conundrum: Does Journalism Hold all the Answers?

Many of us by now have probably laid eyes on Econsultancy’s Periodic Table of Content Marketing, the smart infographic which breaks down all the key components (or elements) that are sure to be a feature and consideration of any content marketing campaign. While this pretty piece of content itself does a decent job of providing a colourful reminder of what most good content marketers know to be second nature, it offers up little more save for an unanswered chasm of what good content actually is.

Tuesday, 20 May 2014

Search-scopes from Afar: Expanding Eastward

As the eye of the global economy manoeuvers in an increasingly easterly direction, the search-scopes and social media environments of countries such as China and South Korea are becoming ever more prevalent. Nowadays, names such as Naver, Baidu and Weibo are whispered more and more amid the ranks of SEOs worldwide, who in turn convey an increasingly high value in the understanding of how to undertake successful digital marketing strategies for the Asian zone.